AAA School of Advertising SEO strategy Course

AAA School of Advertising SEO strategy Course

Type: N/A
Duration: 10 weeks Part Time

Part-Time SEO strategy short course

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Duration: 10 weeks

Become an SEO strategist

This short course will give you all of the knowledge and tools required to become an Search Engine Optimisation strategist.

It will allow you join a team in a junior capacity, but the foundation you’ll get will lay a solid platform for many years of learning to come.

Everything from understanding what a Search Engine is to complicated site audits will be covered.

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The content of the course will include:

    • Basics of Search
      This will introduce the concept of search and how this applies to search engines.  It will also introduce the basic principles that have and always will apply.
    • Introduction to SEO
      SEO is an involved process, but there are basic principals that will always apply.
    • Keyword Research
      A good SEO campaign starts with knowing what keywords to target so this module covers how this should be done.
    • Site Structures
      A good site structure will mean that more of your site gets seen by Google.
    • Competitors – tools and intelligence
      Knowing who is ranking for which keywords will give you an indication of which keywords to target.
    • Google Analytics and Data mining
      Once your campaign is running, you’ll need to know what is working and what isn’t – Google Analytics will tell you this.
    • Search Engine Algorithms
      The rankings we get are determined by algorithms that nobody knows.  We have our suspicions about how they work…
    • HTML
      There are HTML tags that the any SEO needs to know so we’ll take them through this list.
    • SE’s – What and How
      How a search engine finds a site, crawls it, indexes it, scores it links, how it see’s the code etc.  This is an important one.
    • Documentation
      There are documents that should be produced when a campaign starts so that your client is kept in the picture.
    • Advanced Google Analytics
      This modules takes Google Analytics to a new level and equips the SEO’s with more in-depth skills to extract more info.
    • Reporting
      Every SEO campaign needs reporting (daily, weekly or monthly) so you can show your client progress.
    • Google Webmaster Tools and data mining
      Google’s webmaster tool conveys information to the SEO on problems that a site is experiencing.  You need to know what to look for though…
    • Site Health
      An unhealthy site can get banned from Google’s index so you need to know what to look for.
    • Content
      Content is King so you need to understand what works and how to plan for this.
    • Link building
      The key to getting keywords to improve their rankings lies in effective link building.  We have a few ideas on how this can be done risk-free.
    • Tools
      There are paid for and free tools that every SEO should use – we list them all.
    • Whitehat SEO
      There are various ways of doing SEO, but when you’re working on high-profile brands, you need to keep it clean.
    • Social Media Overview
      Social signals are becoming more and more key in indicating to Google who is the most relevant site for a particular keyword search.

Who would benefit from this course?

    • People looking to understand how a website should be built to capture Google traffic
    • People who have a brand that relies on internet based sales
    • People who are looking for a holistic approach to ‘digital marketing’
    • Technical people who are looking for a different speciality
    • Developers who are looking for a unique selling proposition
    • Digital marketing company owners who have clients asking about SEO
    • Account managers who have clients that could benefit from this type of service.
    • Digital agency owners looking to expand their service offering.

For more info
AAA School of Advertising
T: +27 (021) 422-1800

See Also

List of All Courses In South Africa